Led the art direction and concept development for the 2023 Insurance consumer report, with the goal of maximizing the impact among the C-suite audience.
With the chosen concept of “Intentionally forward motion” we entice the reader to find a roadmap to their journey of growth by harnessing opportunities revealed in the consumer report, while still touching on the reality of strong economic turbulence. The visual theme is unfolded with the use of a light prism, casting an upward path, as well as in the inclusion of people-centric images.
